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For more than 30 years, Catalina has been the driving force behind intelligent consumer marketing for major CPG brands in the retail space. With a wealth of consumer purchasing history and shopping behavior, Catalina's insights help empower any brand to efficiently target the right consumer at the right time.

The brand identity concept below explores the nature of the company and it's main commodity: data. Drawing reference from the representation of binary code (both within and outside of pop culture) and a visual language created by Sosolimited, the proposed identity presents an air of both intelligence and power. Intelligence is power.

Designed at Tank Design.