Catalina SXSW 2013For more than 30 years, Catalina has been the driving force behind intelligent consumer marketing for major CPG brands in the retail space. With a wealth of consumer purchasing history and shopping behavior, Catalina's insights help empower any brand to efficiently target the right consumer at the right time.
When Catalina announced it was going to hold a panel discussion at the 2013 SXSW Interactive event, Tank Design was asked to create a festival identity that represented Catalina's capabilities in a recognizeable and eye-catching way. Based on the company tagline The Personalized Digital Media Network, this concept applies an iconographic treatment for an array of personal devices to a number of key touchpoints for the event.
Designed at Tank Design.