Union Square Dog WalkerUnion Square Dog Walker is a reputable dog walking service that began in downtown Manhattan but has since spread city-wide. The company prides itself on the level of personal care and attention it’s walkers give to the dogs. Beyond taking the animals out and about the city, the walkers go to extra lengths to ensure the animals are happy, healthy and dog-tired.
A simple and recognizable logo was created to emphasize trust and reliability. The identity follows a clean, neutral path that leaves room for what matters most - the dogs. The website was designed responsively in order to provide a seamless user experience and allow for maximum engagement when prospective clients see the walkers and search for the site while in transit. The nature of the business lent itself to an effective marketing system where employees wore branded shirts that reinforce the company’s position with a sense of humor.